Having friends & colleagues who work across all different disciplines of online marketing and with varying clients, occasionally I get asked if it is possible to make a ‘quick start’ in Conversion Rate Optimisation. Essentially this involves cracking on with testing on important parts of the site without understanding the full scope of CRO or [...]
This is the final post in this series documenting thoughts & things learnt from the copywriting course I attended. To see previous posts check here and here..
For probably around a third of the course I was attending Piers focussed very specifically on the differences and similarities of writing for online consumption as opposed to offline. [...]
Can rules and creativity co-exist in writing copy for your website? While creativity is not a bad thing or a dirty word in copy writing for businesses, as I implied in my post last week the trick is to be strict with what you include. If your best bit of creative writing does not fit [...]
I had the pleasure last week of attending a 2 day course in Writing for Business run by Piers Alder, an experienced freelance copywriter who does some work as a lecturer for professional writing courses. Piers was a pleasure to learn from - his knowledge was clear and he imparted it well without being patronising. [...]
Google have recently launched a great new feature to the Web Optimizer system; ‘Over Time Charts‘ designed to help you better understand the performance of your variations.
With over time charts you can see the cumulative conversion rate of each combination over the life of an experiment. This can give you a better understanding of how [...]
For those of you who have been using Google Website Optimiser for a while now might be wanting to push your experiments just that bit further and in doing so you might be struggling to implement it!
Well don’t fear Google have put together their 1st edition of the ‘The Techie Guide to Google Website Optimizer‘. [...]
Search
News from the blog
- 1 page CRO quick start - is it possible?
- Is your web copy a barrier to conversion? Part 3 of 3
- Is your web copy a barrier to conversion? Part 2 of 3
- Is your web copy a barrier to conversion? Part 1 of 3
- New Client:- ThePurveyor.com.com Sign up to Maximise eCommerce Conversion Rates
- Google Website Optimizer - New Feature
- New Client:- MaxwellScottbags.com Sign up to Maximise Their Conversion Rate
- Google Releases The Techie Guide to Google Website Optimizer
- New Client:- 3Sums.co.uk Select Clicks2Conversions to Maximise Their Conversion Rate
- We Are Up And Twittering!