Are you ready to sky rocket your conversion rates? Multivariate Testing analyses multiple web page variants simultaneously. Testing Multiple Page Elements and Multiple Element Variants = Higher Conversion Rates!
What is Multivariate Testing?
Multivariate testing or multi-variable testing is a process by which more than one combination of elements on a web page are tested. In simple terms, numerous A/B split tests are performed on one page at the same time. Multivariate testing can theoretically test the effectiveness of limitless combinations .
How Does Multivariate Testing Work?
The most important thing to do is to split up your web page into elements and variants. Then from there decide which of those elements and variants have the most impact on your conversion goals and how they can be improved.
Examples of Page Elements:
- Headline Text
- Subheadings Text
- Body copy
- Forms
- Newsletter Sign ups
- Images
- Buttons and links
- etc…..
The above are all page ‘elements‘ which are editable, meaning they can be used to improve the conversion rate through testing.
To do this you need some some test variants for the the page elements you want to optimise.
Variants of the ‘Buy Now Button’:
The great thing about multivariate testing is that allows you to test multiple elements, by using a series of variants at the same time.
i.e. ‘buttons + images’ or ‘images + headlines’ or even ‘buttons + images + headlines’
However, due to the number of possible combinations (multiple elements and variants), Multivariate testing has the potential to get very complicated.
This is where Google Website Optimizer comes in - you can use this to run and manage seriously complex experiments which would otherwise leave you and your team befuddled.
Want to discuss Multivariate testing in more detail? CLICK HERE to talk to one of our Conversion Rate Experts
Continuous Improvement
It is vital that you don’t just test one page, see an improvement in your conversion rates and then stop testing. Conversion Rate Optimisation (CRO) needs to become part of your online business strategy, always look at your Analytics stats and see which pages are under performing and test!
Multivariate testing as a methodology should be used if the following applies to you:
- You are serious about CRO and have a good understanding of the principals
- Your website receives in excess of 1000 visits a week
- You strongly believe in statistics and scientific methodology as the best way of improving your site and want to prove this with statistical evidence.
- You want to see big improvements in your websites conversion rate
To find the best combination of variants a great deal of statistical analysis and user interaction is required to get the best possible results.
Please get in touch for more details. CLICK HERE to talk to one of our Conversion Rate Experts who will be more than happy to discuss all aspects of Multivariate testing with you.
